METROPOLITAN is one of the most important model agencies in the world.
Founded in 1986 by Michel Levaton, METROPOLITAN has achieved international recognition by becoming an unavoidable actor in the fashion world, in high class advertising and highly celebrated magazines.
METROPOLITAN is represented in 40 countries (France, USA, Russia, Japan, Australia, Brazil…), and takes pride in its catalog of 450 models used by 4 000 famous clients (Dior, Chanel, Gucci, Hermès, Cartier, Guerlain, Yves Saint Laurent, Bulgari, Chopard, Louis Vuitton, Giorgio Armani, Hugo Boss, Kenzo, Van Cleef & Arpels, Viviane Westwood, Gucci, Dolce Gabbana, Jean-Paul Gauthier, Mauboussin, Hermès, Sony, Renault, Porshe, Coca-Cola,etc…)
METROPOLITAN’s success is based on its personalized management and the promotion of each model by experimented producers and agents who create the conditions of an international modeling career. To take some examples, METROPOLITAN models Claudia Schiffer, Eva Herzigova and Heidi Klum have become the world stars we know today.
Dates and events :
Creation of METROPOLITAN agency
METROPOLITAN launches new model Claudia Schiffer on the international fashion scene.
Opening of the METROPOLITAN agency in New York
METROPOLITAN launches new model Eva Herzigova on the international fashion scene
Creation of the national contest TOP MODEL METROPOLITAN
Creation of the international contest TOP MODEL METROPOLITAN
Introduction of METROPOLITAN on the asian market, launching in China of the TOP MODEL METROPOLITAN contest on November 22. The event aired on chinese television is seen by more then 300 million viewers.
TOP MODEL METROPOLITAN contest in Brazil
Creation of URBAN Talents&Models department to satisfy the growing demand of METROPOLITAN’s
clients for models, actors, dancers, and “interesting faces” for their movie and advertising needs.
Creation of M Management, editorial department
Creation of Trend’s department specializing in new faces and oriented for fashion show collections
: In January, opening of the new METROPOLITAN Celebrity Board to satisfy our clients demands for famous people to promote their products and logos.
Today, METROPOLITAN agency is organized around 5 departments :
-METROPOLITAN Models : Main Board
-URBAN : Talents&Models
-TREND’S by Metropolitan : New faces
-M MANAGEMENT : Editorial
-METROPOLITAN CELEBRITY : Celebrity Board